Interactive, Online Financial Education - A New Way Forward

FELA has developed and launched a turnkey, interactive financial education platform, LifeCents^TM, which is a proprietary web-based application and is at the core of many of our financial education programs. It is a powerful, robust, and scalable platform that provides an engaging user experience while delivering relevant, meaningful financial education. LifeCents^TM drives the efficacy of our programs and informs us on opportunities for program improvement.

Through this innovative approach, FELA can provide our clients and partners with turnkey solutions, help bring added value to our partners and clients, generate meaningful performance metrics, and extend the benefits of existing financial education initiatives. LifeCents^TM can be implemented as a standalone financial education solution or it can help organizations enhance the efficacy of existing initiatives.

LifeCents^TM was developed with the input from a team of dedicated educational advisors. It is designed to connect people with the information, products, and services they need to achieve their personal financial goals and long-term financial security. LifeCents^TM has proven to be a highly effective solution that is rewarding for both partners and participants. Some of the innovative features available through LifeCents^TM include:

Wellness Plan - provides an overview and performance metrics of each individual's personal educational goals based on a customized learning path. Each goal presents a step-by-step approach to achieving the goals.

Wellness Score - an innovative measure of the User's financial health which is based on their performance on pre- and post-assessments associated with each goal in their Wellness Plan.

Points-Based Rewards - provides Users with incentives to motivate them to commit to improving their financial health and work towards personal financial security. Individuals earn points through their active participation in achieving the goals in their Wellness Plan.

Action Items - identifies specific 'next steps' to encourage Users to make positive changes in their behaviors. These serve as valuable reminders about what individuals need to do apply what they have learned and achieve their goals.

Partners - designated professionals and community partners who can address specific questions or help FELA's 'educated consumers' take the next step towards their goals. This feature is vital part of the educational process where individuals can connect with the right people who can coach them to success.

Financial Profile - provides an overview of the User's personal financial position as well as their interests and preferences. This feature also allows Users to better understand how they are doing relative to their Wellness Plan and other members of their community.

Announcements - a collection of events, workshops, and seminars offered by community organizations and other partners that can help Users get additional help with their goals.